P a u l R a n d

Even if it is true that the average man seems most comfortable with the commonplace and familiar, it is equally true that catering to bad taste, which we so readily attribute to the average reader, merely perpetuates that mediocrity and denies the reader one of the most easily accessible means for aesthetic development and eventual enjoyment.

Designer's Eye

Limited edition book featuring items that Rand himself collected.

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Paul Rand: Everything Is Design

Exhibit on view now in NYC through July 19, 2015

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Revolutions in Graphic Design

Thursday, March 19 at 6:30 pm

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Black in the Visual Arts (1949)


Design and the Play Instinct (1965)


The Politics of Design (1985)


Logos, Flags, and Escutcheons (1991)


Failure by Design (1993)

Areas of Interest

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