P a u l R a n d

The visual message which professes to be profound or elegant often boomerangs as mere pretension; and the frame of mind that looks at humor as trivial and flighty mistakes the shadow for the substance. In short, the notion that the humorous approach to visual communication is undignified or belittling is sheer nonsense.


Designer's Eye

Limited edition book featuring items that Rand himself collected.

Grab a copy

Paul Rand: Everything Is Design

Exhibit on view now in NYC through July 19, 2015

Learn More

Revolutions in Graphic Design

Thursday, March 19 at 6:30 pm

Read More


Popular Articles

1

Black in the Visual Arts (1949)

2

Design and the Play Instinct (1965)

3

The Politics of Design (1985)

4

Logos, Flags, and Escutcheons (1991)

5

Failure by Design (1993)


Areas of Interest



Back to Top