The visual message which professes to be profound or elegant often boomerangs as mere pretension; and the frame of mind that looks at humor as trivial and flighty mistakes the shadow for the substance. In short, the notion that the humorous approach to visual communication is undignified or belittling is sheer nonsense.
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Paul Rand: Everything Is Design
Exhibit on view now in NYC through July 19, 2015Learn More
Revolutions in Graphic Design
Thursday, March 19 at 6:30 pmRead More