Even if it is true that the average man seems most comfortable with the commonplace and familiar, it is equally true that catering to bad taste, which we so readily attribute to the average reader, merely perpetuates that mediocrity and denies the reader one of the most easily accessible means for aesthetic development and eventual enjoyment.
Limited edition book featuring items that Rand himself collected.Grab a copy
Paul Rand: Everything Is Design
Exhibit on view now in NYC through July 19, 2015Learn More
Revolutions in Graphic Design
Thursday, March 19 at 6:30 pmRead More