Books & Articles

Trademarks and Symbols of the World

Yusaku Kamekura

Preface by Paul Rand

Originally published in 1965, Rand provided the preface for this large format book documenting the worlds best trademarks and symbols.

Such notable designers included in this volume are:

• Otl Aicher
• Saul Bass
• Lester Beall
• Max Bill
• Robert Brownjohn
• Ivan Chermayeff
• Wim Crouwel
• Karl Gerstner
• Max Huber
• John Buckland Wright
• Raymond Loewy Associates
• Paul Klee
• Joseph Binder

…and many, many more.

It has since been reprinted by Dover publications in 1981 under the name "Trademark Designs of the World".