Good Design is Good Will

Yale University Press (1987)

8.5" x 11", saddle stiched and mailed in a gray envelope

Originally written in reaction to poor design decisions by major corporations, this small pamphlet was printed and distributed through Yale University Press in 1987 and later edited and reproduced in "Design Form and Chaos" in 1993.

In it, Rand discuss corporate design decisions and how they can impact their bottom line.

Special thanks to Mario Rampone for supplying this copy.


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