Some Thoughts Some Logos

Written by Paul Rand, 1991

Special thanks to Tom Hardy for this contribution

Similar to the "Cassandre" pamphlet, this version is a rewrite of his "Logos, Flags, and Escutcheons" article, speaking about the design and development of logos.

Illustrated throughout with his various solutions, this is also a nice timeline of his identity work. A list of release dates is included in the final panel.