Wittenborn & Company (1947)
8.5 x 10.75 hardcoverbook with 164 pages, 94 halftone illustrations and 8 color plates. Trilingual edition, with French and Spanish translations.
This is — quite possibly — the most desireable Graphic Design book ever published. After a decade of establishing himself as the wunderkind of the emerging field of Graphic Design, Paul Rand sat down to codify his beliefs and working methodolgy into a single volume. Thoughts on Design was the result.
— Randall Ross of modernism101.com
“Rand is aware of the complexity of the designer’s function: he stresses this again and again. He has no patience with slickness, with facility; he is a severe critic of the hackneyed and the insincere. All this is dead wood to be cleared away.”