Modern Art in Advertising

Walter Paepcke, Egbert Jacobson, Paul Rand (designer)

Container Corporation of America/Paul Theobald, 1946

Designs for Container Corporation of America. First-rate Cover design, board design and interior typography by Paul Rand. An excellent vintage snapshot of corporate America’s embrace of the European Avant-Garde-- graphically more intense than the later (more artsy) Great ideas series. Many of the included examples have not been reprinted elsewhere.

9.5 x 12.5 hardcover book with 89 color and b/w reproductions of advertising artwork commissioned by Chairman Paepcke for the Container Corporation of America. Includes an essay entitled "Art in Industry" by Walter Paepcke. This volume includes a short biography as well as a photograph of all the represented artists.

Includes work by A. M. Cassandre (13 examples), Gyorgy Kepes (4 examples), Herbert Bayer (11 examples), Jean Carlu (4 examples), Herbert Matter (8 examples), Leo Lionni (6 examples), Fernand Leger, Richard Lindner, Miguel Covarrubias, Ben Shahn, Sigurd Sodergaard, Henry Moore, Persia Abbas, Tibor Gergely, Zdzislaw Czermanski, Juan Renau, Philip Evergood, Paul Rand, Man Ray, Xanti Schawinsky, Rufino Tamayo, Jean Varda, George Korff, William Campbell, Matthew Liebowitz, Paul Nonnast, Toni Zepf (4 examples) and others.

— Randall Ross of

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