PRINT: January/ February 1960

20th-Anniversary Issue. Editorial contributions from Sibyl Moholy-Nagy, Will Burtin, Charles Eames, Herbert Bayer, Paul Rand. Plus a beautiful original color paper promotional insert by Paul Rand.

Ralph Eckerstrom, Design Director, Container Corporation of America (Guest Editor): PRINT: AMERICA’S GRAPHIC DESIGN MAGAZINE. New York: Volume 14, No. 1, January/February 1960. A very good original magazine with a fold-out cover: blue wrappers scuffed and edgeworn.

8.5 x 11 face-stitched magazine with 128 pages of editorial content and advertising. Print was devoted to showcasing the best in American Graphic Design, circa 1960. For this goal, the Publishers used a wide variety of paper stocks and printing styles for each issue. Print also had the radical idea of having a Guest Art Director design each issue, thus insuirng the magazines’ fresh look. Print from the mid-to-late 1950s remind me of Herbert Spencer’s Typographica, but without the cultural pretensions of the English magazine. Print was meat and potatoes compared to Spencer’s elegant souffles.

Contents:

PRINT started out under the auspices of William Rudge and played a significant role in the fine press and typographic movements in the mid- twentieth century. Each issue of this beautifully-designed and printed quarterly magazine stands as an essential reference for the private press and fine printing activity of the period.

— Randall Ross of modernism101.com


Read "Art of the Package" by Paul Rand


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