PRINT: January/ February 1960
20th-Anniversary Issue. Editorial contributions from Sibyl Moholy-Nagy, Will Burtin, Charles Eames, Herbert Bayer, Paul Rand. Plus a beautiful original color paper promotional insert by Paul Rand.
Ralph Eckerstrom, Design Director, Container Corporation of America (Guest Editor): PRINT: AMERICA’S GRAPHIC DESIGN MAGAZINE. New York: Volume 14, No. 1, January/February 1960. A very good original magazine with a fold-out cover: blue wrappers scuffed and edgeworn.
8.5 x 11 face-stitched magazine with 128 pages of editorial content and advertising. Print was devoted to showcasing the best in American Graphic Design, circa 1960. For this goal, the Publishers used a wide variety of paper stocks and printing styles for each issue. Print also had the radical idea of having a Guest Art Director design each issue, thus insuirng the magazines’ fresh look. Print from the mid-to-late 1950s remind me of Herbert Spencer’s Typographica, but without the cultural pretensions of the English magazine. Print was meat and potatoes compared to Spencer’s elegant souffles.
- People in Print
- Editorial Contributors include Mildred Constantine, Albert Christ-Janer, Sibyl Moholy-Nagy, Elsa Kula, Leo Katz, Charles Coiner, Mauricio Lansky, Joyce Morrow, Will Burtin, Bruce MacKenzie, Charles Eames, Rudolf Modley, Domenico Mortellito, Herbert Bayer, Freeman Craw, James Shipley and Paul Rand
- 20 Years in Print
- Section 1: The Past 20 Years in Graphic Art
- The First Step: Education by Albert Christ-Janer
- The Bauhaus and Modern Typography by Sibyl Moholy-Nagy: 4 pages w/ 7 b/w illustrations including work by Marinetti, Moholy-Nagy and Herbert Bayer
- Institute of Design by Elsa Kula: 3 pages with 4 b/w illustrations
- Atelier 17 by Leo Katz
- The Direction of Art Direction by Charles Coiner: 4 pages with 6 b/w illustrations including work by Rockwell Kent
- Voice from the Midwest: Printmaking in Iowa by Mauricio Lasansky
- AIGA by Joyce Morror: 7 pages with 21 b/w illustrations includig work by W. A. Dwiggins, Paul Rand, Alvin Lustig, Ernest Reichl, William Golden, Saul Bass and Leo Lionni
- The Task of Design by Will Burtin: 2 pages
- Section 2: The Future in the Graphic Arts
- The Future of Graphics by Bruce MacKenzie
- A Prediction by Charles Eames: 3 pages with 4 b/w illustrations including two ads for Knoll
- Is Writing Obsolete by Rudolf Modley: 4 pages with 6 b/w illustrations including work by Ladislav Sutnar
- Graphics in a Three-Dimensional Setting by Domenico Mortellito
- On Typography by Herbert Bayer: 3 pages
- The Future in Typography is Here by Freeman Craw: 3 pages with 5 b/w illustrations including work by Jan Tschichold and Herbert Bayer
- An Art Program for State Universities by James Shipley
- The Art of the Package by Paul Rand: 4 pages with 7 b/w illustrations including work by Olle Eksell
- Trade advertisements include a Paul Rand promotion for New York and Penn Pulp and Paper Manufacturers: one-page two-sided full color promotion on Penn/Brite paper
PRINT started out under the auspices of William Rudge and played a significant role in the fine press and typographic movements in the mid- twentieth century. Each issue of this beautifully-designed and printed quarterly magazine stands as an essential reference for the private press and fine printing activity of the period.
— Randall Ross of modernism101.com
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