PRINT: January/ February 1960

20th-Anniversary Issue. Editorial contributions from Sibyl Moholy-Nagy, Will Burtin, Charles Eames, Herbert Bayer, Paul Rand. Plus a beautiful original color paper promotional insert by Paul Rand.

Ralph Eckerstrom, Design Director, Container Corporation of America (Guest Editor): PRINT: AMERICA’S GRAPHIC DESIGN MAGAZINE. New York: Volume 14, No. 1, January/February 1960. A very good original magazine with a fold-out cover: blue wrappers scuffed and edgeworn.

8.5 x 11 face-stitched magazine with 128 pages of editorial content and advertising. Print was devoted to showcasing the best in American Graphic Design, circa 1960. For this goal, the Publishers used a wide variety of paper stocks and printing styles for each issue. Print also had the radical idea of having a Guest Art Director design each issue, thus insuirng the magazines’ fresh look. Print from the mid-to-late 1950s remind me of Herbert Spencer’s Typographica, but without the cultural pretensions of the English magazine. Print was meat and potatoes compared to Spencer’s elegant souffles.


PRINT started out under the auspices of William Rudge and played a significant role in the fine press and typographic movements in the mid- twentieth century. Each issue of this beautifully-designed and printed quarterly magazine stands as an essential reference for the private press and fine printing activity of the period.

— Randall Ross of

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