By Astrid Stavro
From the Micro Studio website:
Paul Rand thought that the grid did not automatically provide an exciting solution. He believed the designer should still exercise all the experience at his command: discretion, timing, sense of drama and sequence. He thought the grid could help the designer to achieve harmony and order, but also that it may be abandoned when and if necessary. He proved so in his own book, designing an assymetrical three column grid that allowed him to express his ideas and show his work in a unique and interesting way.
Follow Rand's life and career as he creates design history.
Contact us with a story, quote, visual or other Rand related item to add to the site.
Thoughts on DesignMemorable quotes and articles that will inspire and enlighten.
GalleryView the work.