Identity

Logos

• 

  Esquire Magazine

  1938

• 

  Wallace Puppets

  1938

• 

  Portfolio Magazine

  Logotype
  1940s

• 

  Coronet Brandy
  (original design)

  pre-1941

• 

  Coronet Brandy

  1941

• 

  Country Club Ice Cream Company

  date unknown

• 

  Cresta Blanca Wine Co.

  1942

• 

  Stafford Fabrics

  1942

• 

  Helbros Watch Company

  1943

• 

  Borzoi Books

  Alfred A Knopf Inc.
  1945

• 

  Smith, Kline and French Laboratories

  1945

• 

  Dunhill Clothiers

  1947

• 

  Robeson Cutlery Company

  1947

• 

  Theatrical Architectural Television

  1949

• 

  El Producto Cigar Company

  1952

• 

  International Business Machines (IBM)

  1956

• 

  Harcourt Brace and Company

  1957

• 

  Colorforms

  1959

• 

  Consolidated Cigar Corporation

  1959

• 

  Eliot Noyes & Associates, v.1

  1959

• 

  Eliot Noyes & Associates, v.2

  1959

• 

  Westinghouse

  1960

• 

  United Parcel Service (UPS)

  1961

• 

  American Broadcasting Corporation (ABC)

  1962

• 

  Cummins

  1962

• 

  Atlas Crankshaft Corporation

  1964

• 

  IIT Research Institute

  1964

• 

  Gibson Diamond Co.

  pre-1965
  (exact date unknown)

• 

  John David Stores

  pre-1965
  (exact date unknown)

• 

  Kaiser-Frazer Service Station

  pre-1965
  (exact date unknown)

• 

  Zebra Press

  pre-1965
  (exact date unknown)

• 

  Ford Motor Company

  1966, not used

• 

  U.S. Department of the Interior, Bureau of Indian Affairs

  1968

• 

  International Business Machines (IBM),
  8-bar variation

  1972

• 

  Columbus Indiana Visitors' Center

  1973

• 

  Cabbages and Kings Catering

  1980s, date not confirmed

• 

  Tipton Lakes

  1980

• 

  AIGA (not used)

  1982

• 

  Yale University Press

  1985

• 

  Connecticut Art Director's Club

  1986

• 

  NeXT Computers

  1986

• 

  OS/2 Operating System (IBM)

  1987

• 

  Mossberg & Company

  1987

• 

  PDR (Pastore DePamphilis Rampone)

  1987

• 

  Type Directors Club

  A Twenty-Four Page Book Logotype
  1987

• 

  The Limited

  1988, not used

• 

  Monell Chemical Senses Center

  1989

• 

  Benjamin Franklin 200th Anniversary Celebration

  1990

• 

  Irwin Financial Corporation

  1990

• 

  IDEO Design

  1991

• 

  Morningstar

  1991

• 

  Okasan Securities Company

  1991

• 

  IBM XGA technology

  1992

• 

  AdStar (Advanced Storage and Retrieval, IBM owned)

  1992

• 

  English First

  1993

• 

  Gentry Living Color

  1993

• 

  Accent Software International

  1994

• 

  Creative Media Center

  1994

• 

  Computer Impressions

  1995

• 

  Hub TV

  1995

• 

  U.S. Satellite Broadcasting (USSB)

  1995

• 

  Enron

  1996

• 

  Norwalk Cancer Center

  1996

• 

  Servador

  1996

• 

  Doug Evans + Partners

  1996

Identity presentations

• 

  NeXT Computers

  1986
  (16 images)

• 

  The Limited

  1988
  (17 images)

• 

  English First

  1994
  (4 images)

Standards manuals and guides

• 

  Cummins

  Logo specs
  1970
  (6 images)

• 

  IBM

  Logo Use and Abuse

• 

  IBM Logo Usage

  1990
  (32 images)

• 

  IBM Logo Usage

  1990
  (17 images)

• 

  IBM Product Center

  Graphic Identification Standards
  date unknown
  (6 images)

• 

  IBM Packaging

  Standards manual
  date unknown
  (4 images)

• 

  IBM

  Logo specifications
  date unknonwn
  (2 images)

• 

  IBM

  Usage examples
  date unknown
  (4 images)

• 

  Westinghouse

  Standards manual
  1961

• 

  Westinghouse

  Corporate Identity in Advertising
  (2 images)

• 

  Westinghouse

  Image by Design
  (2 images)