There are no formulas in creative work. I do many variations, which is a question of curiosity. I arrive at many different configurations-some just slight variations, others more radical-of an original idea. It is a game of evolution.
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Paul Rand: Everything Is Design
Exhibit on view now in NYC through July 19, 2015Learn More
Revolutions in Graphic Design
Thursday, March 19 at 6:30 pmRead More