Books & Articles


Written & Designed by Paul Rand

  • Paul Rand

    This…Is the Stafford Stallion

    NYC: Goodman and Thiese
    (1944)

  • Paul Rand

    Thoughts on Design

    Wittenborn & Company
    (1947)

  • Paul Rand

    Trademark Design

    Paul Theobold & Company
    (1951, unpublished)

  • Paul Rand

    I Know a Lot of Things

    Harcourt, Brace & World
    (1956)

  • Paul Rand

    Sparkle and Spin

    Harcourt, Brace & World
    (1957)

  • Paul Rand

    The Trademarks of Paul Rand — A Selection

    George Wittenborn, Inc.
    (1960)

  • Paul Rand

    Little 1

    Harcourt, Brace & World
    (1962)

  • Paul Rand

    Listen! Listen!

    Harcourt, Brace & World
    (1970)

  • Paul Rand

    A Paul Rand Miscellany

    Design Quarterly
    (1984)

  • Paul Rand

    A Designer’s Art

    Yale University Press
    (1985)

  • Paul Rand

    Good Design is Good Will

    Yale University Press
    (1987)

  • Paul Rand

    Some Thoughts Some Logos

    Promotional pamphlet
    (1991)

  • Paul Rand

    Some Thoughts… and Some Tribulations about the Design of a Logo

    Promotional pamphlet
    (1991)

  • Paul Rand

    From Cassandre to Chaos

    Promotional pamphlet
    (1992)

  • Paul Rand

    Failure by Design

    Designers and Art Directors' Association
    (1993)

  • Paul Rand

    Design Form and Chaos

    Yale University Press
    (1993)

  • Paul Rand

    From Lascaux to Brooklyn

    Yale University Press
    (1996)





Contributed to, or Designed by Paul Rand

  • Paul Rand

    The Cubist Painters: Aesthetic Meditations 1913

    Guillaume Apollinaire
    Cover & typography by Rand
    (1944)

  • Paul Rand

    Form and Sense

    Wolfgang Paalen
    Cover & typography by Rand
    (1945)

  • Paul Rand

    Plastic Art and Pure Plastic Art

    Piet Mondrian
    Cover & typography by Rand
    (1945)

  • Paul Rand

    The Grass Roots of Art

    Herbert Read
    Cover & typography by Rand
    (1946)

  • Paul Rand

    The Stork Club Bar Book

    Lucius Beebe
    Cover & typography by Rand
    (1946)
    (13 images)

  • Paul Rand

    The New Vision and Abstract of an Artist

    Laszlo Moholy-Nagy
    Cover & typography by Rand
    (1946)

  • Paul Rand

    Concerning the Spiritual in Art

    Wassily Kandinsky
    Cover & typography by Rand
    (1947)

  • Paul Rand

    Kindergarten Chats & Other Writings

    Louis H. Sullivan
    Cover & typography by Rand
    (1947)

  • Paul Rand

    Possibilities 1, Problems of Contemporary Art

    Guillaume Apollinaire
    Cover & typography by Rand
    (1947)

  • Paul Rand

    Beyond Painting and Other Writings By the Artist and His Friends

    Max Ernst
    Cover & typography by Rand
    (1948)

  • Paul Rand

    Life of Forms in Art

    Henri Focillon
    Cover & typography by Rand
    (1948)

  • Paul Rand

    On My Way

    Jean Arp
    Cover & typography by Rand
    (1948)

  • Paul Rand

    Women: A Collaboration of Artists and Writers

    Museum of Modern Art
    Cover & typography by Rand
    (1948)
    (21 images)

  • Paul Rand

    Paul Klee: Paintings, Drawings and Prints

    Museum Of Modern Art
    Cover & typography by Rand
    (1949)

  • Paul Rand

    20th Century Art, Arensberg Collection

    Art Institute of Chicago
    Cover & typography by Rand
    (1949)
    (2 images)

  • Paul Rand

    Graphic Forms: The Arts as Related to the Book

    Gyorgy Kepes, Paul Rand, Lynd Ward, et al.
    Harvard University Press
    (1949)

  • Paul Rand

    The Rise of Cubism

    Daniel-Henry Kahnweiler
    Cover & typography by Rand
    (1949)

  • Paul Rand

    The Fauvist Painters

    Georges Duthuit
    Cover & typography by Rand
    (1950)

  • Paul Rand

    From Baudelaire to Surrealism

    Marcel Raymond
    Cover & typography by Rand
    (1950)

  • Paul Rand

    The Dada Painters and Poets: An Anthology

    Robert Motherwell
    Cover & typography by Rand
    (1951)

  • Paul Rand

    Seven Designers Look at Trademark Design

    Egbert Jacobson (editor)
    Paul Theobald
    (1952)

  • Paul Rand

    Modern Art in Advertising

    Walter Paepcke, Egbert Jacobson, P. Rand (designer) Paul Theobald
    (1952)

  • Paul Rand

    Education of Vision

    Edited by Gyorgy Kepes
    George Braziller, Inc.
    (1965)

  • Paul Rand

    Trademarks and Symbols of the World

    Yusaku Kamekura
    Preface by Rand
    (1965)

  • Paul Rand

    Toys and Things Japanese: The Work of Shigeo Fukuda

    IBM Gallery Invitation
    Text by Rand
    (1967)

  • Paul Rand

    Homage to the Book

    Folder insert by Rand
    (1968)

  • Paul Rand

    AIGA 50 Books 50 Covers

    Cover & interior by Rand
    (1972)
    (2 images)

  • Paul Rand

    A Look at Architecture

    Cover & interior by Rand
    (1974)
    (5 images)

  • Paul Rand

    The Design Concept

    Short article by Rand
    (1981)

  • Paul Rand

    For The Love of Letters

    Typographic love poems
    (1984)

  • Paul Rand

    Type Directors Club

    A Twenty-Four Page book
    Cover & interior by Rand
    (1987)

  • Paul Rand

    Type Talks

    Designed by Rand with interview by Mario Rampone
    (Fall 1989)





Covers only by Paul Rand

  • Paul Rand

    Frank Davis (maquette)

    (1929)

  • Paul Rand

    The Fervent Years

    (1945)

  • Paul Rand

    Leave Cancelled

    (1945)
    (8 images)

  • Paul Rand

    The Tables of the Law

    (1945)

  • Paul Rand

    Origins of Modern Sculpture

    (1946)

  • Paul Rand

    The Well Wrought Urn

    (1947)

  • Paul Rand

    Modern Art in Your Life

    (1949)

  • Paul Rand

    Sweden Builds

    (1950)

  • Paul Rand

    Switzerland Builds

    (1950)

  • Paul Rand

    Missa Solemnis, program cover

    (1952)

  • Paul Rand

    The Shores of Light

    (1952)

  • Paul Rand

    American Son

    (1954)

  • Paul Rand

    The Origins And History Of Consciousness

    (1954)

  • Paul Rand

    The Acquisitive Society

    (1955)

  • Paul Rand

    The Captive Mind

    (1955)

  • Paul Rand

    The Revelations of Dr. Modesto

    (1955)

  • Paul Rand

    The American Democrat

    (1956)

  • Paul Rand

    The American Essays of Henry James

    (1956)

  • Paul Rand

    The Anatomy of Revolution

    (1956)

  • Paul Rand

    Art and Illusion

    (1956)

  • Paul Rand

    Forces in Modern British Literature 1885-1956

    (1956)

  • Paul Rand

    The Future of the Novel: Essays on the Art of Fiction

    (1956)

  • Paul Rand

    Great Issues in American History

    (1956)

  • Paul Rand

    A History of Russian Literature

    (1956)

  • Paul Rand

    The Lost Steps

    (1956)

  • Paul Rand

    Mine Boy

    (1956)

  • Paul Rand

    Modern Art USA

    (1956)

  • Paul Rand

    Modern Temper

    (1956)

  • Paul Rand

    The New Borzoi Book of Ballet

    (1956)

  • Paul Rand

    Plato: An Introduction

    (1956)

  • Paul Rand

    Poetics of Music in the Form of Six Lessons

    (1956)

  • Paul Rand

    The Second Man

    (1956)

  • Paul Rand

    Traps

    (1956)

  • Paul Rand

    Leave Me Alone

    (1957)

  • Paul Rand

    Museum of Modern Art: Portrait of Picasso

    (1957)

  • Paul Rand

    Painting and Reality

    (1957)

  • Paul Rand

    The Social History of Art Volume 1

    (1957)

  • Paul Rand

    The Social History of Art Volume 2

    (1957)

  • Paul Rand

    The Social History of Art Volume 3

    (1957)

  • Paul Rand

    The Social History of Art Volume 4

    (1957)

  • Paul Rand

    The Bathtub Hoax, and Other Blasts & Bravos From the Chicago Tribune

    (1958)

  • Paul Rand

    The Declaration of Independence

    (1958)

  • Paul Rand

    Exile and the Kingdom

    (1958)

  • Paul Rand

    Prejudices: A Selection

    (1958)

  • Paul Rand

    Seamarks

    (1958)

  • Paul Rand

    Soviet Marxism

    (1958)

  • Paul Rand

    Thomas Mann Essays

    (1958)

  • Paul Rand

    Zen and Japanese Culture

    (1958)

  • Paul Rand

    The Archetypal World of Henry Moore

    (1959)

  • Paul Rand

    Asklepios: Archetypal Image of the Physician’s Existence

    (1959)

  • Paul Rand

    Complex, archetype, symbol in the psychology of C.G. Jung

    (1959)

  • Paul Rand

    A Fine Frenzy

    (1959)

  • Paul Rand

    Goodbye, Columbus and 5 Short Stories

    (1959)

  • Paul Rand

    Love Against Hate

    (1959)

  • Paul Rand

    The Road to Xanadu

    (1959)

  • Paul Rand

    The Transposed Heads

    (1959)

  • Paul Rand

    Wake Up, Stupid

    (1959)

  • Paul Rand

    Evangelical Theology

    (1960)

  • Paul Rand

    The Future of an Illusion

    (1960)

  • Paul Rand

    H. L. Mencken on Politics

    (1960)

  • Paul Rand

    The Limits of Art

    (1960)

  • Paul Rand

    Mudra: A Study of Symbolic Gestures in Japanese Buddhist Sculpture

    (1960)

  • Paul Rand

    Of Time, Work, and Leisure

    (1960)

  • Paul Rand

    Paul Valery Collected Works, Vol. 1-13

    (1960)

  • Paul Rand

    Chronique

    (1961)

  • Paul Rand

    Fiction and the Unconscious

    (1961)

  • Paul Rand

    The Living Symbol

    (1961)

  • Paul Rand

    Of Divers Arts

    (1961)

  • Paul Rand

    Winds

    (1961)

  • Paul Rand

    Borderlands

    (1962)

  • Paul Rand

    Pandora’s Box

    (1962)

  • Paul Rand

    Paracelsus: Selected Writings

    (1962)

  • Paul Rand

    Six Nonlectures

    (1962)

  • Paul Rand

    Wagner as Man and Artist

    (1962)

  • Paul Rand

    The Condemned of Altona: A Play in Five Acts

    (1963)

  • Paul Rand

    The Diplomats: 1919-1939

    (1963)

  • Paul Rand

    Eleusis: Archetypal Image of Mother and Daughter

    (1963)

  • Paul Rand

    The Great Mother

    (1963)

  • Paul Rand

    The Portrait in the Renaissance

    (1963)

  • Paul Rand

    Prometheus: Archetypal Image of Human Existence

    (1963)

  • Paul Rand

    The Robber Bridegroom

    (1963)

  • Paul Rand

    The Gothic Cathedral

    (1964)

  • Paul Rand

    Shamanism

    (1964)

  • Paul Rand

    The ‘I’ and the ‘Not-I’

    (1965)

  • Paul Rand

    Literary Language and It’s Public in Late Latin Antiquity and in the Middle Ages

    (1965)

  • Paul Rand

    Aurora Consurgeons

    (1966)

  • Paul Rand

    On Quality Art

    (1967)

  • Paul Rand

    Selected Works of Miguel de Unamuno, vol. 3

    (1967)

  • Paul Rand

    AIGA Annual

    (1968)

  • Paul Rand

    Caligula and 3 Other Plays

    (1968)

  • Paul Rand

    Myth of the Eternal Return

    (1971)

  • Paul Rand

    Selected Works of Miguel de Unamuno, vol. 4

    (1972)

  • Paul Rand

    AIGA Graphic Design USA: 3

    (1982)

  • Paul Rand

    Richard Sapper: Werkzeuge fur das Leben

    (1993)





Written About Paul Rand

  • Paul Rand

    Paul Rand

    PM Magazine, Vol. 4 No.9
    (1938)

  • Paul Rand

    Paul Rand

    Laszlo Maholy-Nagy
    AD Magazine, Vol. 7 No. 3
    (1941)

  • Paul Rand

    Advance Guard of Advertising Artists

    Katharine Kuh Gallery
    (October, 1941)

  • Paul Rand

    Percy Seitlin American Artist magazine

    Percy Seitlin
    American Artist magazine
    (June , 1942)

  • Paul Rand

    AD Gallery Presents:  Paul Rand

    Art Director's Club
    (1947)

  • Paul Rand

    Paul Rand

    Graphis, Vol. 3, No. 18
    (1947)

  • Paul Rand

    Trademarks by Paul Rand

    Portfolio Magazine,
    Vol. 1, No. 1
    (1950)

  • Paul Rand

    A House to Live With

    Esquire magazine
    (August, 1953)

  • Paul Rand

    The Paul Rand Legend

    Eugene M. Ettenberg
    American Artist magazine
    (October, 1953)

  • Paul Rand

    Paul Rand: His Works from 1946-1958

    Yusaku Kamekura
    George Wittenborn, Inc.
    (1960)

  • Paul Rand

    Paul Rand, Commercial Artist

    Percy Seitlin
    American Artist Magazine
    (October, 1970)

  • Paul Rand

    NYC ADC Inception of the Hall of Fame

    Art Director's Club
    of New York
    Watson-Guptill Publications
    (1971)

  • Paul Rand

    The Printing Salesman’s Herald

    Michael Corey
    Champion Papers
    (1975)

  • Paul Rand

    Pro.Files: The Great Graphic Innovators

    Gertrude Snyder
    U&lc magazine
    (March, 1977)

  • Paul Rand

    Paul Rand

    Allen Hurlburt
    Commication Arts magazine
    (January/February, 1979)

  • Paul Rand

    Paul Rand: Imperishable Champion

    John Luke (editor)
    Gutenberg & Family
    (October, 1985)

  • Paul Rand

    Artograph #6, Paul Rand issue

    Roslyn Rernstein &
    Virginia Smith
    (1988)

  • Paul Rand

    The Graphic Art of Paul Rand

    Mohawk Paper Mills
    (1988)

  • Paul Rand

    CREATION no. 1

    Yusaku Kamekura
    (editor/art director)
    Tokyo: Recruit Co., Ltd.
    (1989)

  • Paul Rand

    Graphic Design in America

    Mildred Friedman
    Abrams/Walker Arts Center
    (1989)

  • Paul Rand

    The Graphic Genius of Paul Rand

    Jon Bowermaster
    Connecticut's Finest
    (Winter, 1989)

  • Paul Rand

    Paul Rand

    Yusaku Kamekura
    Ginza Graphic Gallery
    (1992)

  • Paul Rand

    Masters of Desgn

    Neil Burns
    HOW Magazine
    (February, 1993)

  • Paul Rand

    Thoughts on Rand

    Steven Heller
    Print Magazine
    (May/June, 1993)

  • Paul Rand

    Paul Rand, Writer

    Steven Heller
    Critique Magazine
    (Spring, 1997)

  • Paul Rand

    Paul Rand, The Magician

    Lance Esplund
    Modern Painters
    (Spring, 1997)

  • Paul Rand

    Six Chapters in Design

    Philip Meggs
    Chronicle Books
    (First edition October 1, 1997)

  • Paul Rand

    Logocentrism

    Jessica Helfand
    New Republic
    (December 29, 1997, Vol. 217, Issue 26)

  • Paul Rand

    Direction

    Steven Heller
    Design Literacy
    (1997)

  • Paul Rand

    NeXT

    Steven Heller
    Design Literacy
    (1997)

  • Paul Rand

    Thoughts on Paul Rand

    Henry Steiner
    Essays on Design 1: AGI's Designers of Influence
    (1997)

  • Paul Rand

    American Modernist

    Jessica Helfand
    William Drenttel Editions
    (1998)

  • Paul Rand

    Design Dialogues

    Elinor Pettit, Steven Heller
    (1998)

  • Paul Rand

    A Designer’s Words

    Stephen Heller, Georgette Ballance & Nathan Garland
    (1998)

  • Paul Rand

    Paul Rand

    Allen Hurlburt
    Communication Arts
    (March/April, 1999)

  • Paul Rand

    Paul Rand’s Laboratory: The Art of Books Jackets and Covers

    Steven Heller
    Baseline Magazine, No. 27
    (1999)

  • Paul Rand

    Paul Rand

    Steven Heller
    Phaidon Press
    (2000)

  • Paul Rand

    Paul Rand: The Works of Paul Rand

    Japan
    (2002)

  • Paul Rand

    Randism

    Steven Heller
    The Graphic Design Reader
    (2002)

  • Paul Rand

    Paul Rand: Modernist Design

    Franc Nunoo-Quarcoo
    University of Maryland, Baltimore County
    (2003)

  • Paul Rand

    Paul Rand: Conversations with Students

    Michael Kroeger
    Princeton Architectural Press
    (2007)




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Follow Rand's life and career as he creates design history.

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Thoughts on Design

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