Written by Paul Rand, 1991
Special thanks to Tom Hardy for this contribution
Similar to the "Cassandre" pamphlet, this version is a rewrite of his "Logos, Flags, and Escutcheons" article, speaking about the design and development of logos.
Illustrated throughout with his various solutions, this is also a nice timeline of his identity work. A list of release dates is included in the final panel.
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