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by Paul Rand
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About the book:
7.75 x 10 hardcover edition with 224 pages and 55 b/w illustrations and 70 color plates of work samples by the author. In this, Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires. The centerpiece of the book consists of seven design portfolios--with diagrams and ultimate choices--that Rand used to present his logos to clients such as NEXT, IDEO, and IBM.
This edition has been damaged extensively by water. Still in decent condition as a reading version. See pics for more detail.
Contents:
- Introduction
- Form + content
- Good design is goodwill
- Intuition and ideas
- Logos ... flags ... street signs
- The presentation
- NEXT
- The Limited
- The IBM Logo
- Adstar advanced storage and retrieval
- IDEO design
- Morningstar investment advisers
- Computers, pencils and brushes
- Aspects of book design
- A mentor
- From cassandre to chaos
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Historical Timeline
Follow Rand's life and career as he creates design history.
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Thoughts on DesignMemorable quotes and articles that will inspire and enlighten.
GalleryView the work.
