Shop
by Paul Rand
SOLD
About the book:
Back to basics is Rand’s refrain in this latest volume of his Yale series (e.g., Design, Form and Chaos, 1993; A Designer’s Art, 1985). Visually and verbally arresting, the present title successfully distills major tenets from Rand’s critically acclaimed career in graphic design, advertising, and academia.
The first half is a primer, complete with large type, of fundamental aesthetic and design principles as appropriate for children, according to the author, as it is for adults. The second half connects elements of quality design to real-world problems through conceptual studies of logo designs, a typographic debate, and an appraisal and elaboration of Henry Petroski’s The Evolution of Useful Things (LJ 12/92).
This edition is in excellent condition with no damage. Some slight shelf wear, but otherwise in pristine condition.
Contents:
- Preface
- Question...
- Answer...
- Ideas, or the Life of Form
- Direction Magazine
- Poster (Art?)
- Corporate Decorum
- The Logo as Illustration
- Four Presentations
- Okasan Securities Company
- EF English First
- Hub TV
- Cummins Engine Company
- Tschichold versus Bill
- Object Lessons
- More about the Grid
- Born in Brooklyn
- Select Bibliography
SOLD
Historical Timeline
Follow Rand's life and career as he creates design history.
Contact us with a story, quote, visual or other Rand related item to add to the site.
Thoughts on DesignMemorable quotes and articles that will inspire and enlighten.
GalleryView the work.
